The Flat Head was founded in Nagano, Japan in 1996. The Flat Head is known as a leading company in the denim business. The founder of the brand, Kobayashi took vintage denim (ranging from the 1920s to the 1960s) and deconstructed it to analyze the precise dyeing and stitching techniques. He then set about bringing together these classic techniques with modern fashion styles. As a part of this process he uses only specially selected high-quality material and employs skilled Japanese craftsmen.
The Flat Head's selvage denim is woven on old-style shuttle looms that create only 50 meters of fabric per day . This is time consuming process but the quality and texture are superior to real vintage jeans .Additionally only the surface of the threads is dyed while the inside remains white. The result of this loop dyeing is that as the jeans wear the material will fade in the creases and folds in a process known as "whiskering".
The Flat Head jeans are a stylish and desirable yet hard wearing product whose value will only increase with wear. The company also makes t-shirts, shoes, sweatshirts, shirts jackets and accessories. Kobayashi says that "At the time of purchase the product is only 50% complete, but that this completeness level rises with repeated wearing as the product begins to meld itself to the unique shape of each individual".