The ORIGINAL CHIPPEWA Collection is a blend of modern durability found in contemporary outdoor products combined with the heritage and authenticity of American craftsmanship and work ethic. The Collection is an assembly of vintage-inspired footwear for individuals who appreciate classic boots with a distinctive identity. The "Original Chippewa" collection reflects Chippewa's heritage and craftsmanship, while creating timeless silhouettes for a modern American style.
In 1980, Chippewa embarked on a marketing campaign, "Hand Crafted by people who care". The campaign focused on the skilled craftsmen that are responsible for the fine quality footwear produced by Chippewa. Over the years, this campaign has evolved into their company philosophy that Chippewa products use only premium raw materials and are hand crafted in the USA. To this day, their boots still carry the "Hand Crafted in the USA" labels as homage to the men and women that have built the Chippewa brand.